The Nike brand has transformed its corporation into one of
the most respected and innovative athletic apparel companies. Nike seemed to
embrace the growth of the Internet as a marketing and advertising platform. A
quick search of Nike on any search engine such as Google or Bing will bring
initial links to the Nike online website as well as connections to other places
where Nike may be sold. The main company website is beautifully designed with
groundbreaking digital effects. Any information a customer may be interested in
finding is available on their website. They also provide links to the “Nike
Community” including links to many official Nike sponsored twitter accounts. Nike
is prominent in other social media platforms such as Facebook and Instagram,
promoting their products and expanding their brand exposure. (Nike’s Facebook
page has over
12,330,313
likes!). Although the website is very impressive and massive, it is sometimes
overwhelming when trying to navigate. Nike markets its many products under its
own brand and sponsors many other companies. It appeals to people of all ages
and sports and may need to create a few sub-websites that are more simple or
user-friendly. Besides this, Nike has seemed to truly master the digital
frontier.
www.nike.com
